How Kiwis Choose To Cruise

Posted April 9th, 2013

With an increasing number of cruise ships calling to ports throughout New Zealand, we are beginning to see a number of on board changes in both design and offerings that are being tailored specifically to suit the Kiwi market.

These adaptations range from menu offerings and the quality of coffee served onboard to the amount of shading in outdoor areas and even the introduction of no tipping policies.

Cruiseabout brand leader, Jessica Allan, says that cruise lines are recognising the demand for local preferences in the Kiwi market and making these changes are a great way to stand out from the competition in this highly competitive industry.

“We are seeing cruises that have added lamb to their menu and even had their barista’s spend time at local cafes to get a taste for how we like our coffee, recognising the Kiwi palate. The Carnival Spirit has even increased the number of shade covers outdoors to cater for Kiwis who are particularly sun conscious in comparison to the American market.

“Including tipping in the upfront price of a cruise is a fantastic way to tailor a holiday to meet the culture of the New Zealand market. Many Kiwis are not familiar with tipping and can even feel uncomfortable about it. That is a great way to make them feel even more at home on their cruise holiday.”

The recent Cruise Expo in Auckland showed a continuing demand for cruises from Auckland, as well as short-haul cruises to the South Pacific and an increase in the number of Kiwis looking to cruise Hawaii and Alaska.

“Cruising is New Zealand’s fastest growing tourism sector and is fast becoming a staple holiday option for locals of all ages. Catering these aspects to specifically suit our market is a natural progression and is only going to become more common.”

Looking for more information on cruise holidays? Call a cruise holiday expert at a Cruiseabout store nationwide on 0800 22 11 00.

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